WhatsApp message template approval
Templates need to meet WhatsApp requirements and receive the appropriate approval before they are used for applicable outreach.
WhatsApp Business API Pricing India
Understand WhatsApp API cost before you plan customer messaging.
WhatsApp Business API pricing and WhatsApp Cloud API pricing are controlled by Meta’s current policy and rate cards. A practical estimate starts with message category, customer country, templates, and the customer-service conversation window—not a static number copied from an old page.
What makes up WhatsApp API pricing?
Your total operating cost can include Meta’s WhatsApp Business Platform charges plus any subscription or service charge for the software you use. Check Meta’s current official rate card before launching a campaign, especially for WhatsApp API pricing in India.
Message categoryMarketing, utility, authentication, and service messaging can have different current rules and rates.
Recipient marketWhatsApp API cost varies by the recipient’s country or region.
Template useApproved templates are required for certain business-initiated messages and follow-ups.
Platform planAny software subscription is separate from the applicable Meta messaging cost.
Template messages and service conversations
Two rules that affect planning.
WhatsApp template message rules
Use the approved content, variables, media, and buttons that match the template configuration.
24-hour customer service window
When a customer has contacted the business, reply options are governed by the current WhatsApp customer-service window rules.
Plan before sending
Use current official pricing, then keep campaign and reply activity visible to your team.
SaraBiT Connect helps with templates, business conversations, and follow-up workflows.